So their answer is to sponsor a contest for racial supremacy.
The 20 "castaways" in the 13th season of US reality show Survivor will be divided according to their ethnicity.
The contestants will be segregated into four "tribes" of blacks, whites, Asians and Latinos when the hit CBS programme returns on 14 September...
Organisers said they were addressing complaints that previous series had not been sufficiently ethnically diverse.
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