Monday, September 11, 2006

Coke Returns to Afghanistan

In a very fitting story for today, Coca-Cola returns to Afghanistan:

After the Taliban's collapse in 2001 and the election of President Hamid Karzai the following year, the people of Afghanistan were able to welcome back many once-forbidden images – beautiful Islamic art, the sights of females with schoolbooks and children flying balloons.

Now Karzai is welcoming another once "heretical" symbol: The red-and-white calligraphy of the Coca-Cola logo.


International entities are currently weighing the benefits and dangers of returning to post-Taliban Afghanistan. For Coca-Cola, the opportunity comes with [text missing in original]. The beverage and its iconic logo have long epitomized the American way -- the bubbly refresher was even banned by Hitler and Stalin.

More here.

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